irrigate

The Agtech Adoption Dilemma: Irrigation

The Agtech Adoption Dilemma: Irrigation

We have the technology to measure and improve water efficiency on farms, yet adoption remains low- why is this?

This episode explores our hypothesis in our recent report: that the problem is not with the technology, but rather with a lack of understanding of farmer psychology. Our expert panel explores how tech developers, startups and incumbent firms, can design business models that encourage irrigation tech adoption as well as how farmers can make sure they get the irrigation information they need.