David Carter is the CEO of Austral Fisheries, one of Australia’s largest integrated commercial fishing companies. Austral Fisheries has a reputation as a market leader: they are the only commercial fishing company in the world to be certified as Carbon Neutral, and have been offsetting their emissions to zero since 2016.

In this episode we talk about:

• David's path from deckhand to CEO

• Austral's journey from commodity to branded, premium product

• The bold goals that Austral have set on issues like bycatch and carbon emissions

• How technology is helping Austral respond to consumer demands and address social license issues

• The 'unlikely alliances' powering Austral Fisheries’ market leading position