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Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Let’s talk about eggs.

Hardly anything can match the egg for complete versatility. Eggs are a critical ingredient to unlock the tastes, textures, and experiences we take for granted in everything from a simple home omelette to food manufactured on an industrial scale.

So, how would you approach replacing the egg with a plant-based alternative?

This week on EggTech…So What?, we spoke with alternative-protein entrepreneur Tanja Bogumil. Tanja is the Co-Founder and CEO of Berlin-based Perfeggt, a company working to bring plant-based egg alternatives to market, starting with a liquid substitute for scrambled eggs and baking.