Can capitalism be a force for good? David Lee left the traditional corporate world to work for some of the most bullish startup companies in agrifood tech, including Impossible Foods and AppHarvest, where he was appointed the company’s President earlier this year. David did this out of a belief that the levers of capitalism and consumerism are the fastest ways to transform the food system. He says the key to address the world’s urgent food sustainability problems is by creating consumer movements.