Is it possible for large food corporations like McDonald’s to “scale for good?” Nicole Johnson-Hoffman is in charge of supplying beef to McDonalds through the OSI Group, and doing so sustainably.

She believes it’s only the big companies that have the power to change entire supply chains. This view comes from years as an industry insider, having even defended the beef industry during the infamous feud between Oprah and the American Cattleman’s Association in the 1990s.