marketing

Episode 49: Rachel Hay on the role of women in agtech adoption

Episode 49: Rachel Hay on the role of women in agtech adoption

This week, Dr. Rachel Hay, social scientist at James Cook University and boutique pig farmer, shares insights from her PhD on the role of women in agtech adoption. Published in 2014, Rachel’s findings still hold true and could be helpful for agtech companies looking to understand the industry and develop marketing strategies that can cut through the noise.