innovation

Episode 51: Victor Friedberg on the transition from commodity to identity

Episode 51: Victor Friedberg on the transition from commodity to identity

Today’s guest, Victor Friedberg is the co-founder of S2G ventures, a Chicago-based firm that has backed companies across the ag and food industries such as Beyond Meat, Maple Hill Creamery, Benson Hill Biosystems, and Mercaris. Victor is also the founder of Foodshot Global, a non-profit consortium of companies focused on creating a food system that's more healthy, sustainable, and equitable.

In this episode, Victor and I chat about:

  • How Victor went from tech entrepreneur to food and ag investor

  • How a systems approach to investing can decrease risk

  • Opportunities for farmers to benefit from consumer trends

  • Victor’s reflections on the agrifood tech opportunities down under

Episode 48: Peter Thompson (Responding to climate risk)

Episode 48: Peter Thompson (Responding to climate risk)

Today’s episode is the 4th in the theme Responding to Climate Risk, brought to you in partnership with the Australian Farm Institute. Check out episodes 42, 44 and 46 to hear more on this theme. 

Today’s guest is Peter Thompson, a farmer based in rural Queensland, Australia that has been farming regeneratively before the word existed. He and his wife Nicki run grassfed beef cattle, do broadacre cropping, and have about 6000 acres of wilderness conservation country.

His farming philosophy has developed over a lifetime on the land, and in this episode he shares his insights about:

  • Finding compromises that are truly win-win;

  • Avoiding the temptation of silver bullet solutions;

  • The long list of technologies they’ve adopted; and

  • The importance of balance.

Episode 45: Andrew Whitlock (Getting Agtech Ready #4)

Episode 45: Andrew Whitlock (Getting Agtech Ready #4)

Andrew Whitlock is a farmer who’s spent his career helping farmers to adopt science-based, practical, precision agriculture solutions.

With a deep seeded love of farming, Andrew has many insights into how farmers make decisions about technology adoption and getting agtech ready. 

In this episode, Andrew shares these insights as well as lessons from his journey from agronomist to farmer and finally to founder of a precision agriculture business.

This episode is the fourth and final in our theme: Getting Agtech Ready. This theme is brought to you in partnership with Decipher, an easy-to-use precision agriculture solution helping growers and agronomists in 60 countries make data driven decisions. To learn more about Decipher, visit their website or follow them on twitter.

Want more on getting agtech ready? Check out our eBook!

Episode 44: Jon Elder and Karin Stark (Responding to Climate Risk #2)

Episode 44: Jon Elder and Karin Stark (Responding to Climate Risk #2)

Cotton farmers Jon Elder and Karin Stark have looked to technology (and their neighbors) for innovation that can help them respond to climate risk. The 500 kW hybrid solar-diesel pumping system they’ve installed- Australia’s largest- is helping them combat rising energy costs.

As farmers who are passionate about the environment, Karin and Jon say it’s a win-win. The system is reducing their carbon footprint and building financial resilience. On top of that, Karin has been organizing field days and conferences to share her message that communication and trust are key to building knowledge and confidence when it comes to adopting new technologies that can help farmers respond to climate risk.

This episode is the second in the Responding to Climate Risk theme, brought to you in partnership with Australian Farm Institute, an independent organisation conducting research into the strategic issues facing Australian farmers and the agriculture sector. Find them on social media @AustFarmInstitu 

Episode 41: Lachlan Sutton (getting agtech ready #2)

Episode 41: Lachlan Sutton (getting agtech ready #2)

Lachlan Sutton, Agribusiness Manager for Southern Cross Farms, has been involved with agriculture for his whole life. He was born and bred on his family’s sheep and wheat farm, worked in various rural services roles for over a decade with Elders, and now looks after agtech for the Corporate farming outfit Southern Cross Farms.

Because of his experiences working in both corporate and family farming businesses, Lachlan is in the unique position of being able to shed light on his experience incorporating agtech into each of these different farming models. Lachie discusses 5 key insights that we hope will help farmers of all types make their businesses agtech ready.

This episode is the second of four that we will be releasing on the theme of “getting agtech ready.” This theme is brought to you in partnership with Decipher, an easy-to-use precision agriculture solution helping growers and agronomists in 60 countries make data driven decisions. To learn more about Decipher, visit their website or follow them on twitter.

Want more on getting agtech ready? Check out our eBook!

Episode 40: Tim Rethus (Getting AgTech Ready #1)

Episode 40: Tim Rethus (Getting AgTech Ready #1)

Tim Rethus and his family are cropping farmers near Horsham in Victoria, Australia. They are early adopters and innovators who are leveraging best practices achieve their commitment to “sustainable, low cost farming”.

Tim has some valuable insights to share about adopting (and building) new technology, where to look for inspiration, deciding to shift to a whole new farming system, and more.

This episode is the first of four that we will be releasing on the theme of “getting agtech ready.” This theme is brought to you in partnership with Decipher, an easy-to-use precision agriculture solution helping growers and agronomists in 60 countries make data driven decisions. To learn more about Decipher, visit their website or follow them on twitter.

Want more on getting agtech ready? Check out our eBook!

Episode 18: Tony Holt on differences and similarities between agtech and other sectors

Episode 18: Tony Holt on differences and similarities between agtech and other sectors

Tony Holt, Partner at Square Peg Capital, is now an agtech investor after announcing that Sydney-based agtech startup AgriDigital joined their portfolio in early 2018. In this episode, recorded at the Sydney AgTech Meetup, Tony discusses this investment and their views on agtech in general.