This week, Dr. Rachel Hay, social scientist at James Cook University and boutique pig farmer, shares insights from her PhD on the role of women in agtech adoption. Published in 2014, Rachel’s findings still hold true and could be helpful for agtech companies looking to understand the industry and develop marketing strategies that can cut through the noise.
Today’s episode is the 4th in the theme Responding to Climate Risk, brought to you in partnership with the Australian Farm Institute. Check out episodes 42, 44 and 46 to hear more on this theme.
Today’s guest is Peter Thompson, a farmer based in rural Queensland, Australia that has been farming regeneratively before the word existed. He and his wife Nicki run grassfed beef cattle, do broadacre cropping, and have about 6000 acres of wilderness conservation country.
His farming philosophy has developed over a lifetime on the land, and in this episode he shares his insights about:
Finding compromises that are truly win-win;
Avoiding the temptation of silver bullet solutions;
The long list of technologies they’ve adopted; and
The importance of balance.
Andrew Whitlock is a farmer who’s spent his career helping farmers to adopt science-based, practical, precision agriculture solutions.
With a deep seeded love of farming, Andrew has many insights into how farmers make decisions about technology adoption and getting agtech ready.
In this episode, Andrew shares these insights as well as lessons from his journey from agronomist to farmer and finally to founder of a precision agriculture business.
This episode is the fourth and final in our theme: Getting Agtech Ready. This theme is brought to you in partnership with Decipher, an easy-to-use precision agriculture solution helping growers and agronomists in 60 countries make data driven decisions. To learn more about Decipher, visit their website or follow them on twitter.
Want more on getting agtech ready? Check out our eBook!
Cotton farmers Jon Elder and Karin Stark have looked to technology (and their neighbors) for innovation that can help them respond to climate risk. The 500 kW hybrid solar-diesel pumping system they’ve installed- Australia’s largest- is helping them combat rising energy costs.
As farmers who are passionate about the environment, Karin and Jon say it’s a win-win. The system is reducing their carbon footprint and building financial resilience. On top of that, Karin has been organizing field days and conferences to share her message that communication and trust are key to building knowledge and confidence when it comes to adopting new technologies that can help farmers respond to climate risk.
This episode is the second in the Responding to Climate Risk theme, brought to you in partnership with Australian Farm Institute, an independent organisation conducting research into the strategic issues facing Australian farmers and the agriculture sector. Find them on social media @AustFarmInstitu
Renée Vassilos is an Ag Economist, who's started her own consultancy to help growth-stage agribusinesses. Last month, Renee and I set out on a ten day, whirlwind trip through the midwest of the U.S. to explore the intersection of ag and agtech. Here's a bit on what we learned.