Anthony began as John Deere Australia’s first integrated solutions manager. John Deere’s precision ag technology was tested in the USA and then brought to Australia. Anthony was integral in joining the technology to the dealership, and then helping connect the value to the grower. After leaving John Deere, Anthony, not wanting to abandon the relationships he had fostered but also recognizing the gaps in the market around managing on-farm data, founded I-AG. I-AG aims to bridge the gap between, “I’ve bought this piece of equipment and we can’t get it to work” and “I can now use and harvest the data to benefit my production”.