agrifood tech

Episode 51: Victor Friedberg on the transition from commodity to identity

Episode 51: Victor Friedberg on the transition from commodity to identity

Today’s guest, Victor Friedberg is the co-founder of S2G ventures, a Chicago-based firm that has backed companies across the ag and food industries such as Beyond Meat, Maple Hill Creamery, Benson Hill Biosystems, and Mercaris. Victor is also the founder of Foodshot Global, a non-profit consortium of companies focused on creating a food system that's more healthy, sustainable, and equitable.

In this episode, Victor and I chat about:

  • How Victor went from tech entrepreneur to food and ag investor

  • How a systems approach to investing can decrease risk

  • Opportunities for farmers to benefit from consumer trends

  • Victor’s reflections on the agrifood tech opportunities down under