This week, Dr. Rachel Hay, social scientist at James Cook University and boutique pig farmer, shares insights from her PhD on the role of women in agtech adoption. Published in 2014, Rachel’s findings still hold true and could be helpful for agtech companies looking to understand the industry and develop marketing strategies that can cut through the noise.
Anthony began as John Deere Australia’s first integrated solutions manager. John Deere’s precision ag technology was tested in the USA and then brought to Australia. Anthony was integral in joining the technology to the dealership, and then helping connect the value to the grower. After leaving John Deere, Anthony, not wanting to abandon the relationships he had fostered but also recognizing the gaps in the market around managing on-farm data, founded I-AG. I-AG aims to bridge the gap between, “I’ve bought this piece of equipment and we can’t get it to work” and “I can now use and harvest the data to benefit my production”.